As an entrepreneur, you know that it's important to keep your offers fresh and engaging if you want to continue winning customers over. But you don't have to reinvent the wheel! Need some new ways to mix up your offer and give your business a boost? Here are three ideas to get you started.
Whether you offer a product or a service, you can convert your done-for-you option into DIY. This is a great way to provide value to your customers while also giving them a lower-priced option.
For products: Think of how you can provide small batches of your ingredients or components to be boxed up and mailed out along with written or video instructions. Maybe you're a jewelry artist and can offer an earring kit where people can create their own designs right at home.
For services: Film mini video walk-throughs to help clients help themselves. For example, say you run a catering business. Sell some of your most popular meals as kits that can be prepped and cooked for a more homemade experience.
2. Class or workshop
Create a class that teaches your audience how to do what you do... in-person or virtually. You can use this to not only generate revenue but also build your brand and get in front of new people.
For products: Share a list of resources and take students step-by-step through your process to create their own version. As a jewelry artist, maybe you can teach a class about seasonal trends and how to incorporate the newest styles into your existing wardrobe.
For services: Share a list of resources and show students how to implement what you do for themselves. If you're a caterer consider teaching a cooking class showing people how to easily make some of their favorite restaurant dishes for a fraction of the price.
Offer the option for a one-of-a-kind version of what you're known for. This is a great way to generate additional revenue without having to create an entirely new product or service.
For products: Let customers choose colors, sizes, and styles, and add personalized details like names or dates. If you're a jewelry designer, you may offer birthstone pieces with engraved initials.
For services: Give your clients a next-level done-for-you option that makes their lives so easy they can't refuse. As a caterer, put together a monthly subscription with different meal options customized for preferences and dietary restrictions that are ready to heat and serve.
Want more help?
Don't be afraid to get creative when it comes to marketing your business. No matter what you choose, remember to keep it fresh, relevant, and valuable to your audience!
Let's work together! Book a 1:1 Clarity Call to get started on planning your next business move.